Persuasive method of Tesco Christmas Advert 2014 - Lights on Essay

Persuasive method of Tesco Christmas Advert 2014 - Lights on - Essay Example The Gen pen has been made better by the use of water resistant ink. Buy 4 get 1 free at this back to school season† The complete pictorial representation is a metaphor reflecting the professionalism associated with the Gen pen. The representation is quite appealing to capture the audience’s attention. Every element of the image captures a particular information. My intention in using a students image is to be able to capture the main writing target audience. Generally, the image aims at winning loyalty in the use of the Gen pen by ensuring the effectiveness and quality of the pen. My choice of a smiling student has several reasons for its use. To start with, a smiling face implies lack of troubles. In other words, it conveys a message of comfort. This assures the TA of the pens effectiveness while writing. The smiling face acts as a point of attracting attention. For the TA to have an interest to read the advert, it must be appealing and calling out to the audience. I opted to use the exact pen positioning of the tip pointing towards the handwritten work while the other end heads downwards. First, the pen’s tip acts as a pointer towards the handwritten work. The handwritten work has its implications as well as seen later. The pointing therefore acts as an enhancement to ensure that the TA has had a view of the handwritten work. Furthermore, the positioning of the pen from downwards to upwards helps to reflect the ascending ladder an academic system. It implies a progressive continuation of this ladder that also helps to create awareness for the need of education. The fast moving white fumes that are exiting at the pen’s tip convey a message of high speed. I opted to use this in order to convey a message of convenience. It is obvious that the speed may be essential when writing. For this reason, I opted to convey a message that the Gen pen is designed to allow high speed in writing. The student flying on the pen is

Business to Business Marketing & Supply Chain Management Essay

Business to Business Marketing & Supply Chain Management - Essay Example Significantly, the success of an organisation must be pegged on the supply chain as pasrt of the vital elements in the system structure. Observably, supply chain is often regarded as the process of integrating companies and their operations together with regard to the flow of products, services along with other aspects of modern businesses (Ellis, 2010). Basically, the supply chain process entails the contribution of a supplier, distributer along with an instantaneous customer, and this further incorporates the flow of gods and the services of an organisation. In modern business practices, the supply chain retains its critical importance as it is directly associated with the operational wellbeing of the business (Warkentin, 2003). Correspondingly, this particular discussion will primarily deal with analysing the importance as well as the role of supply chain management in the domain of business-to-business marketing. The paper will also conclude some of the major prevailing issues as sociated with the supply chain management with considerations of two different industries, which will include the Textile Manufacturing Industry of China and Chemical Industry in Singapore in a macro prospective. Supply Chain Management (SCM) is one of the most integral processes in the contemporary business environment. It will not be vague to depict that it is one of major elements, which can directly decide upon the success potentials or failure risks of a company, irrespective of its industrial positioning. SCM is often defined as the management of the flow of goods within any particular business context. It primarily involves the movement of materials or finished goods from one domain of the business to the other in a systematic manner, ensuring time effectiveness in each of the stages involved in the supply chain process. The process of supply chain in the modern day business context also involves the

Meaning of Life and Thanksgiving Essay Example for Free

Meaning of Life and Thanksgiving Essay As the first pilgrims arrived at Plymouth Rock and had a feast with the Indians, they shared a moment of thanks together. They gave thanks for all their blessings, thus, creating our lovely day of Thanksgiving. When Thanksgiving is thought of, the first thing that comes to mind is turkey and a plentiful amount of food. Thanksgiving to me, is the time to be together with the ones you care about. Coming together for a day to just be with each other and to catch up is what Thanksgiving means to me. Family should be with each other to share memories and to realize the plentiful amount of blessings they have been given. Thanksgiving is not only a day for gorging on food or falling into a food coma, but talking with each other and just being glad to be with one another. Having family during Thanksgiving is a crucial part in my life. Having all of my relatives in one place for one day to talk and have fun with them makes Thanksgiving extra special for me. It is one of the few days of the year that I get to see everybody. The turkey, yams, cranberry sauce, mashed potatoes is just the icing on the cake. Everybody in my family loves the food. We eat and eat until we cant eat anymore. My family has a tradition of playing soccer afterwards but that goes only so far due to our full stomachs. My cousins and I play a friendly game of poker, afterwards our failed attempts for soccer, for first dibs on dessert. After a good game of poker, my cousins and I look for ways to entertain ourselves meanwhile the adults talk about their lives and brag about their kids. Society today makes Thanksgiving look like a day just to eat. As society advances the meaning of Thanksgiving deteriorates into a secular holiday. The meaning of Thanksgiving seems obsolete. I truly believe that Thanksgiving should be refreshed in its meaning and should be celebrated with family and love. As people come together to share a special day in our history, this should be a day which people will not take for granted.

Teaching Children Technology Skills

Teaching Children Technology Skills Technology and Authentic Learning You have just completed a beginning-of-the-school-year open house for parents. Following your presentation, several parents ask whether you will focus on helping their children develop 21st century technology skills. They ask you to describe several learning experiences you have designed and plan to implement this year. What are two authentic examples of learning with technology that you could share with parents? Provide a rationale for each that describes how the activities will meet educational technology standards and characteristics of meaningful learning with technology. I am the assistant dean of the Beijing Information Science and Technology University College of International Education (BISTU-CIE). I teach IELTS and TOEFL workshops for Chinese ELLs and basic/general English and business English classes for our international ELLs. Most of our international students come from South Korea and the former Soviet Union nation-states. Most of my international ELLs are majoring in international trade. Therefore, I have my business English students do a business plan proposal and presentation. In small groups, students use the Internet to research opportunities and possibilities for starting their own business. They also have to create a business plan indicating their product or service, cost structure, and projected profits or losses for the first, second, third, and fifth years, among other things. They then organize this information into a PowerPoint presentation and present their proposals to the class. Students then vote for the proposal that is the most realistic and plausible and has the best chance of success. I believe this integrates technology with an authentic learning activity that is relevant to their major. This meets the 2016 ISTE standard no. 3, Knowledge Constructor which states, Students critically curate a variety of resources using digital tools to construct knowledge, produce creative artifacts and make meaningful learning experiences for themselves and others (ISTE, 2016, p.1) and no. 6, Creative Communicator, since the students must use the Internet for research, organize their research using office productivity software such as word processing and spreadsheets, and finally create a digital presentation to be displayed and shared with others. It also fits Newman and Wehlages (1993) definition of authentic learning, which requires students to construct meaning and produce knowledge, inquire to construct meaning, reflect and discuss information, and create or perform tasks that have values of meaning beyond success in school (cited in Cydis, 2015, p. 69) for the same reasons. In my IELTS and TOEFL workshops, students are given speaking prompts taken from actual past tests. Students are given the rubrics the testers use to evaluate their speaking. Students then record their responses on their phones. Then, in pairs or as a class, we listen to the recordings and students evaluate and critique themselves and others according to the rubrics and match their performances to the approximate proficiency band. This activity is authentic because it simulates the speaking portions of the TOEFL and IELTS exams and requires students to put themselves in the shoes of an evaluator and evaluate their speaking skills with a critical ear. It also meets the ISTE (2016) standard 1c, Students will use technology to seek feedback that informs and improves their practice. By listening to recordings of themselves and comparing what they hear against the proficiency band rubrics, students are able to identify strengths and weakness in their own pronunciation, fluency, vocabulary, or grammar, and target the weak spots. This gives them control over and ownership of their own learning. References Cydis, S. (2015). Authentic instruction and technology literacy. Journal of Learning Design, 8(1), 68-78. International Society for Technology in Education (ISTE) (2016). ISTE Standards for Students (2016). Arlington, VA: Author.

Compare/Contrast Rip Van Winkle and The Devil and Tom Walker Essay

Both of the stories by Washington Irving are fictitious tales written in the mid 1800’s. The author, Washington Irving, was an influential author. He invented narrators, who were both comical and fictional, to explain his stories. His work was based on German folk tales, and he added an American twist to the age-old tales.   Ã‚  Ã‚  Ã‚  Ã‚  The first thing that strikes me after reading both of these stories is that Irving uses inflated diction in both. This is another reason Irving became so popular. This way of writing made the story more enjoyable and comical. However, to some readers, inflated diction could be confusing and annoying. Either way, this style is prevalent in both of the stories.   Ã‚  Ã‚  Ã‚  Ã‚  Another thing these stories have in common are eit...

Events in History from 1820-1850 Essay -- American History

The period from 1820 to 1850 was a time where several important and diversified events in American history occurred. This period was a period of extreme reform. There were many conflicts during this period in which brought about great change. Such conflicts include the Gibbons vs. Ogden, Erie Canal, American Temperance Society, David Walker’s Appeal, Anti-slavery society, Sack of Lawrence, and the Dred Scott Decision. All of these events had one goal, to make the society a better, improved place for everyone, both in the North and South. Inside three people’s lives: free black man, slave women and a middle class white woman, none of them actually had the freedom and rights as opposed to today. If a middle class white woman was married, her life was controlled by her husband. She had no property rights and could not vote. The free black man could own property and vote in many states outside the South. The slave woman had no rights at all. Her "master" could rape her and she could do nothing about it. The economies of each region (North and South) at the time where really only similar in the way they were expanding and growing stronger. One way the two regions differed in economics was in the base of the economy. For example, the South’s economy was based on cotton farming, while the North’s economy was based on manufacturing. Because the South did not manufacture goods, they were forced to purchase finished products from the North- thus adding to the North’s economy. With the South’s money they would acquire cotton from the southern states. Also, in the South, there were little job opportunities for whites since slaves had the jobs in the field, unlike the North where jobs were abundant in factories for the unskilled workers. Many... ...made today. The period between 1820 and 1850 was an interlude of great reform. The conflicts discussed in this phase were crucial in the developments, such as the development of the political party Democrats lead by Andrew Jackson in 1832 and the Whig Party in 1836 showing resistance to Andrew Jackson’s ideas. Though the era did include of opposition in both the parties, but their ultimate goal was to make the society a better, improved place for the citizens, which did eventually occur. Works Cited †¢ Boyer, Paul S. "Chapter 14: From Compromise to Secession." The Enduring Vision: a History of the American People. Boston, MA: Wadsworth Cengage Learning, 2009. 412-42. Print. †¢ Harding, Vincent. 1981, There Is A River: The Black Struggle for Freedom in America. Vintage Books †¢ Nichols, Alice. "Bleeding Kansas." New York: Oxford University Press, 1954.

Meditation

Meditation is believed to have originated from the followers of Buddhism.   Buddhist teaching of Nirvana or the end of suffering may be attained by cultivating within oneself the values of morality, mindfulness and wisdom.   The means to Mindfulness is through Meditation, the ancient Buddhist ritual. Meditation has been with the world for thousands of years.   It has evolved from its spiritual origin and is practiced today for health, therapeutic and wellness reasons as well.   They have several techniques like, Breathing, Transforming, and Transcendental.  Ã‚   The basic components that must be present in meditation are:   a quiet place, a relaxed posture, deep concentration, and open mind. Apart from the religious relevance of Meditation, it also has its practical importance in our modern and daily existence.  Ã‚   Life these days can be so rushed.   Most of the time, our energy is sapped and we are over-fatigued.   We work more, relax less.   Our health can be negatively affected.   If we stop for a few minutes and do Breathing Meditation we will calm our nerves and reduce our stress. Meditation helps change mental attitudes.   When our minds are troubled, we are generally unhappy.   With Transforming Meditation we focus on pleasant thoughts and become individuals with peaceful and happy dispositions.   Transforming Meditation is a common spiritual exercise of the Buddhist religion. Worldly concerns fill our minds with worries.   We need to relieve our minds with this mental garbage and unwanted burden.   Then and only then will we truly be liberated and in the process find peace of mind and gladness of heart.   Even if we have the best things in life, these Page 2 3/31/2017 would not necessarily make us happy.   It would be inner calm and quiet that would make for lasting and real joy, even in the most challenged situations.   Such state could be attained if we are trained in the ways of Meditation. Controlling the mind is difficult.   The mind is pliant that it goes with the flow of circumstances.   When everything goes the way we want them to go, then we are pleased.   If it is contrary to how we want things to be, we feel bad.   These things, pleasant and unpleasant, affect our disposition in life.   Our being happy or sad depends on the occurrences in our daily existence.   With Meditation we will learn to control our mind and consequently our heart, the seat of our emotions.   Meditation creates an inner balance in us and it enables us to take both the difficult and smooth times with equanimity. Meditation drives away negative attitudes that cause us misery.   When we resort to meditation as a routine we train our minds to focus on the positive.   This way, we always see the bright side of life. Most wellness clinics promote the practice of Meditation.   Wellness through Meditation relaxes the body, calms the mind and soothes the soul to combat diseases and illness.   Research is also ongoing to find conclusive health benefits of Meditation.   They are optimistic that Mediation may help find cures for certain diseases and medical conditions.   â€Å"Meditation for health purposes is a mind-body practice in complimentary and alternative medicine†¦..   There are many types of Meditation.   A conscious mental process using certain techniques, such as focusing attention or maintaining a specific posture – to suspend the stream of thoughts and relax the mind†¦Ã¢â‚¬  (NCCAM, 2007). As an alternative and complement to conventional medicine, Meditation may be used to heal mind and body maladies.   Health and medical practitioners study the relationship of man’s brain, mind, body and his behavior and their reactions to each other.   They are hoping to use the mind to influence the other body functions.   Some health problems are caused or associated with the emotional, mental, social, spiritual and behavioral state of the individual.   Examples of these ailments are:   anxiety, pain, depression, low self-esteem, mood swings, stress, insomnia and the physical and emotional pain of heart diseases, HIV/AIDS and cancer. Meditation helps patients handle their medical condition better through awareness and acceptance.   While meditating, a person concentrates on his body experience minus the distractions.     Ã‚  The person is allowed to experience the sensation without the deductive reaction.   The body is allowed to calm down, rest and relax. Managing stress, ability to cope, and therapeutic relaxation complement cure for disorders accompanied by pain like arthritis.   In other cases and disorders, prior to surgery, patients are made to undergo relaxation procedures that may lessen pain and shorten recovery time.   Studies continue to find how mind-body interventions may be applied to the psychological part of treating patients with chronic ailments and as well as that in need of palliative care. Meditation is many things to many people, a practice that has been handed down through generations.   It promotes the concept of mind power in combating ailments, in de-stressing, in enhancing one’s spirituality, conquering pain, training the mind and heart to things positive, and self-healing.   The benefits of meditation extend from the spiritual, mental, psychological to the physical circumstances of people.   They have calm, happy, positive and healthy outlook in life. Generally, meditators were transformed and have transcended. References Dharma. (2007). Meditation and Mental Culture.   Retrieved September 9, 2007 Dharma. (2007). The Noble Eight-fold Path.   Retrieved September 9, 2007 from http://dharma.nef.ca/introduction/truths/NobleTruth-4html How to Meditate.Org. (2002-2003). How to Meditate.   Retrieved September 9, 2007 from http://www.how-to-meditate.org/ NCCAM. (2007, August 22). Meditation.   Retrieved September 9, 2007 from http://nccam.nih.gov/health/meditation/ NCCAM. (2007, August 3). Meditation for Health Purposes. Retrieved September 9, 2007 from http://nccam.nih.gov/health/meditation/overview.htm NCCAM. (2007, July 13). Mind-Body Medicine: An Overview. Retrieved September 9, 2007 from http://nccam.nih.gov/health/backgrounds/mindbody.htm